Clients - Get The Guide

Are you hitting a growth ceiling and don't know how to break through it? 

The REAL reason why your business is not growing is not the lack of hard work, expertise or skills...

It's the lack of a simple MECHANISM.

Hi, I'm Tiina

I'm a Systems Engineer with long experience in the IT, Finance & Home Design Industries. I work with small businesses who want to sell profitable, high-end services and products to customers who appreciate the value they get, and want to pay a premium price for the results they get.

My unique methodology has helped thousands of experts, designers, small business owners, and CEOs grow their businesses without sacrificing wellbeing. Some build profitable, fun service businesses, and others scale Million EUR global brands. Either way, we do this...


... without wasting your time on social media


... with a clear structure and a systematic action plan


... without doing any cold calls


... by attracting the people who are ready to buy your services now


... even if you're fresh out of corporate or just launched your service offer


... while we enjoy our lives and time with kids, families and loved ones


Marketing more will not grow your business unless you have the #1 growth element in place.

In this guide, I show you how to implement the 5 key components every expert-based business needs to have in place BEFORE doing any marketing... 

What others say

I have long experience as a manager, and have also run my company for several years. Even as an experienced manager you sometimes get stuck, and especially if you are an entrepreneur with your own company.

It's good to have someone outside who can coach you forward. If you have long experience yourself, it is even more important to find a coach who understands your situation and can coach you at the right level. Then it's not about having the support of someone who knows your brand, it's about finding a professional for strategies and models, ideas, and inspiration to lead me forward in my business.
Finding the right person for this is important, as you as an entrepreneur invest your time and money.
For four months I have hired Tiina as my private coach, and this has been well invested money. Tiina has quickly understood my situation, and guided me forward to feel good and able to lead my company forward. She has motivated and given me tips, she has inspired, and expected results. These four months have been much needed for me, I have regained the joy of running my successful business even longer. "Sky is the limit and Tiina helps you get there"
Mariana Ramselius
CEO at Silander Holst S.L
Being in business for years I have learned the priceless value of having a mentor who had knowledge proven by own results and passion to share it with those who are willing to learn. For over a decade I have been building multiple businesses representing other companies, but never broke through to the level I longed for. Tiina Wilén played the main role in both helping me identify my main calling and values I can give to others and helped me building my own brand from the scratch.
The combination of her always up to date knowledge, method, patience, passion and just wonderful personality gave me faith and courage to learn and do things I never thought I could do. By the results I’ve got right from the start launching my company I can boldly declare that Tiina is a top professional in her business niche. I am forever thankful.
Ania Berggren
CSD Women's Leadership Academy International
I have attended a lot of different educations during my time as a business leader. What Tiina does with the Avenue Program is that it connects the dots to make the picture complete. This is unique. I’m really excited to see how our results will improve in the future.
Barbro Axelsson
CEO at Durewall Institutet
I can highly recommend Tiina and Avenue. The program and the energy gave me the power to improve and walk further out of my comfort zone, made me more digital and crossed new boundaries. It was a pleasure and great business opportunity to work in her program.
Karin Holmström
Artist & Entrepreneur

Tiina Wilen is the creator of Avenue Growth System™  & the CEO of Avenue Strategy Group. She and her team help growth-focused business owners build assets, systems and infrastructure required for sustainable business growth.

Tiina holds a Master of Science in IT Engineering, a Bachelor in Business, a certificate in Client Acquisition and a Diploma in Interior Design. 

Tiina works as a growth coach for several successful small businesses and occasionally as a fractional CMO/CGO for design brands that scale beyond the 2-5 Million EUR mark.

With a solid corporate background in IT and finance, travel, hospitality, and design, she has worked as a CEO, IT & management consultant, project manager, business developer, and process manager with responsibility for multi-million EUR offshore operations and a global team of 300+ software engineers, global manufacturing & shipping processes and international sales and partnerships.

She helps service professionals scale past their current capacity, and DTC brands expand to international markets. She also invests in digital assets and owns several service, media & publishing B2B and B2C brands. 

Her favourite hobby is interior design and she tends to redecorate a lot. Tiina doesn't cook; luckily she married a guy who does, and her secret superpower is wallpapering. Tiina's got more attitude than a tiny Finnish village, but she balances it nicely by being helpful and super fun.

Born in Helsinki, Finland, Tiina is a mother of 2 and the Wilén family lives harmonious small kids life in the Swedish countryside with their cat and dog.

She believes building a business should be fun. She also believes thinking different. Lastly, she believes business and personal growth is a choice.


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Grow your business without sacrificing wellbeing

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